KOA Touts Father’s Day

June 9, 2011

Woodall’s Campground Managementkoa

Forget the socks for Father’s Day!

What all dads really want on Father’s Day is quality time with their families. And what better quality time is there than a weekend of camping in the great outdoors, says Kampgrounds of America Inc. (KOA) in a Father’s Day promotional news release

With fuel prices falling and temperatures finally rising for the first time in 2011, there has never been a better time to plan an affordable camping trip for Dad’s big day. With thousands of campgrounds nearby (including more than 470 Kampgrounds of America parks in North America) campers won’t have to go far to spend time roasting marshmallows and making memories.

Campgrounds throughout the U.S. and Canada may have changed a lot since the last time many people ventured out. While the more than 8,000 public and privately operated campgrounds in North America still have great spots to pitch a tent or set up a recreational vehicle, many (including KOAs) now offer camping with all of the comforts of home.

KOAs have rustic Kamping Kabins that offer electricity and beds for four. Just bring your cooler and sleeping bags and you’re in business.

For campers looking for a few more comforts, many Kampgrounds of America facilities now have Lodges, complete with full bathrooms and kitchens.

Plan to start your new Father’s Day tradition this June 17-19 by taking your dad camping. Make your reservations today at www.KOA.com. There are many discount Hot Deals available for Fathers Day Weekend at KOA too at www.KOA.com. Share your favorite Father’s Day memory on KOA’s Facebook page at http://www.facebook.com/KOAKampgrounds and you just might win two free nights of camping and a $200 Coleman gift card.

An electronic copy of the 2011-2012 KOA Directory can be downloaded at http://www.koa-directory.com/koadirectory/201112#pg1.

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8.9 Million Households Have RV’s

June 8, 2011

Woodall’s Campground Management

Recreation vehicle industry analyst and economist Richard Curtin presented new demographic data on Monday (June 6) showing that the number of RV-owning households has grown to a new peak of 8.9 million households, up from 7.9 million in 2005.

Speaking during the Recreation Vehicle Industry Association’s annual Committee Week in Washington, D.C., Curtin told Recreation Vehicle Industry Association (RVIA) members that new research reveals 8.5% of U.S. households now own RVs, up from 8.0% in 2005, 7.6% in 2001, 7.3% in 1997, and 6.8% in 1993.

“Today’s record RV ownership levels reflect the enduring appeal of the RV lifestyle despite economic challenges,” Curtin told RVIA members.

Curtin, who is director of consumer surveys at the University of Michigan, is a leading economist who also publishes a closely watched monthly consumer confidence report.

RV ownership rates have surged among adults aged 35-54 and 55 and over, according to Curtin. In the 35-54 demographic, RV ownership went from 9.0% in 2005 to 11.2% today. Among those 55 and older, ownership rates grew from 8.6% to 9.4%. Ownership rates among young people 34 and under fell slightly from 5.0% to 4.7%.

“Growth among the 35-to-54 year old age group is impressive,” said Curtin. “I believe the industry’s Go RVing outreach campaign had a lot to do with this growth. This is a strong finding for the industry’s future.”

Travel trailer ownership rates grew fastest, going from 4.1% in 2005 to 4.8% in 2011. Motorhomes experienced growth as well, from 1.9% to 2.1%. Rates among truck campers and folding camping trailers were nearly identical. Truck camper ownership rates are 1.7% today vs. 1.8% in 2005. Folding camping trailers are owned by 0.5% of households today compared to 0.4% in 2005.

Curtin’s remarks were based on preliminary analysis of RV consumer surveys. A complete report on his findings is anticipated later this year.

RVIA is the national association representing approximately 400 manufacturers and component suppliers producing 98% of all RVs made in the United States.

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